In order to introduce its elegant new flagship vehicle, the 2017 Lincoln Continental, the Lincoln Motor Company traveled to Iceland to find the perfect backdrop for the elegant sedan. For the "That's Continental" campaign, which stars Matthew McConaughey, was shot on a dazzling glacial plain located about 160 miles from Reykjavík, where a stunning, stark horizon offset the black sand and shallow water.
“It’s fresh, contemporary and very visual,” says John Emmert, group marketing manager, The Lincoln Motor Company. “While many are familiar with the Continental nameplate, we wanted them to see our all-new flagship in a whole new way. A car as iconic as Continental could only be shot in a unique locale – one not familiar to viewers.”
Directing the ads was Wally Pfister, who won an Academy Award in 2011 for his work on the movie Inception. One of the ad spots, titled "Crafted" features McConaughey sitting in the backseat, highlighting the rear seat amenities. Check it out, below. And if you'd like to experience it for yourself, come visit Montgomery Lincoln for a test drive. We'll be happy to show you around.