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When you hop behind the wheel of a new vehicle, one of the first things you take note of is how comfortable the seat is. If you're going to be spending a lot of time on the road, it needs to be just right. While many cars these days have adjustable seats, Lincoln is taking this idea to a new level.

The recently introduced Lincoln Continental concept is set to feature seats that don't adjust in just the typical 4-5 ways, but in thirty different ways. With this many options, drivers will be able to customize their level…

A few months ago we introduced you to Lincoln Black Label. This is Lincoln's way of creating a personalized experience using unique designer themes. With the right materials and bold colors, Lincoln's Black Label consultants can bring just the right personalized touches to your vehicle.

Here is an example of how drama can be incorporated into a design to create an intense level of boldness.

The defining factor of a Center Stage design? Drama. #LincolnBlackLabel pic.twitter.com/DgpK6WChK8

— LincolnMotorCompany (@LincolnMotorCo) July 27, 2015

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In celebration of Earth Day, Lincoln is encouraging drivers to step outside the box and experience what hybrid driving is all about. You can find the right balance of sustainability and luxury by hopping behind the wheel of the Lincoln MKZ Hybrid.

As Matthew McConaughey suggests in the ad below, it's all about finding that sweet spot out on the road.

It's all about balance. #EarthDay #MKZHybrid https://t.co/7zns95797F

— LincolnMotorCompany (@LincolnMotorCo) April 22, 2015