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One of the biggest announcements of the 2018 New York Auto Show was that Lincoln is adding a new luxury SUV to its model lineup: the Lincoln Aviator. If you check out the video from Lincoln above, you'll notice that it has a distinct Lincoln style, but the impression of flight from which it takes its name is evident from first glance, and it comes with some of the smartest features to ever appear in a car.

What do we already know about the brand-new Lincoln Aviator?

 

At Montgomery Lincoln, we understand that no two drivers are alike. Luckily, no automotive brand understands this better than the Lincoln Motor Company, which is why the 2017 Lincoln Continental is infused with luxury and versatility in equal measure. In fact, when it comes to driver comfort, the 2017 Lincoln Continental is well-equipped to accommodate nearly any driver's wants and needs thanks to its available Perfect Position Seat.

 

Weekend views came early this week. #Continental

A post shared by The Lincoln Motor Company (@lincoln) on Mar 21, 2017 at 2:34pm PDT

 

Luxury means different things to different people. However, for many drivers here in Cincinnati, OH, luxury means being free to enjoy the drive with total peace of mind. Fortunately, when it comes to luxury full-size sedans, the 2017 Lincoln Continental seems poised to deliver on that vision of luxury. In fact, the 2017 Lincoln Continental was recently awarded the highly regarded Top Safety Pick+ Award from the Insurance Institute for Highway Safety.

 

As we drive deeper into this year, Lincoln is continuing to do so on a wave of momentum created by its January sales and now maintained by its February sales. According to media.ford.com, “Lincoln sales totaled 8,744 vehicles, a 9 percent increase.” 

With what Lincoln describes as "intuitive technology, effortless performance, and distinctive design," the 2017 Lincoln MKZ gives sophisticated drivers more of what they're looking for in a luxury sedan. Lincoln has made countless improvements to an already distinguished sedan, and one of the most exciting is the addition of new engine choices. The new Lincoln-exclusive 3.0-liter GTDI V6 gives drivers who crave a more aggressive driving experience another option.

With what Lincoln describes as "intuitive technology, effortless performance, and distinctive design," the 2017 Lincoln MKZ gives sophisticated drivers more of what they're looking for in a luxury sedan. Lincoln has made countless improvements to an already distinguished sedan, and one of the most exciting is the addition of new engine choices. The new Lincoln-exclusive 3.0-liter GTDI V6 gives drivers who crave a more aggressive driving experience another option.

As the automotive industry's crossover craze continues to heat up, we at Montgomery Lincoln found ourselves wondering: has the traditional full-size SUV gone by the wayside?

Well, if the 2016 Lincoln Navigator is any indication, the answer is a big, fat "no." So long as this herculean hauler is still around, this segment will be alive and well.

And if you're at all struggling to pick up what we're putting down, we encourage you to give the following video a watch. It'll all make sense soon enough:

Offered in both standard- and extended-wheelbase forms, the Navigator…