THE 2023 LINCOLN AVIATOR
VS. THE COMPETITION

STARTING AT
$53,3401

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Helping to improve your mood and the road ahead.

It's been said that less is more. But that doesn't always ring true. Especially when comparing the competitors on this page with the Lincoln Aviator SUV, where you often get more for less. To name a few: more first-row leg and shoulder room, more standard horsepower and torque, and more maximum available audio system speakers. Plus, you get more choices with the Lincoln Aviator Grand Touring plug-in hybrid electric, capable of producing 494 horsepower and 630 lb.-ft. of torque.2,3

Head-to-head comparison

2023 AUDI
Q7

Costing $4,000 more than the Lincoln Aviator, the Audi Q7 offers a more powerful engine this year but still lags behind the Lincoln Aviator in horsepower and torque. As you can see below, it's also less spacious in the front row while not offering a plug-in hybrid model.

2023 BMW
X7

The BMW X7 continues to come up short against the Aviator in horsepower and torque, even with an improved engine for the new model year. It also still costs $23,000 more and offers eight fewer maximum audio speakers, leaving the Lincoln Aviator sounding like a great value.

2023 Volvo
XC90

Yes, the Volvo XC90 costs slightly less than the Lincoln Aviator, but why? With the XC90 offering much less standard horsepower and torque and less first-row leg and shoulder room, you may begin to understand.

2023 Cadillac
XT6

The Cadillac XT6 is also a bit less expensive than the Lincoln Aviator. By offering 163 less horsepower, less first-row leg and shoulder room, and fewer maximum available speakers, XT6 can cut costs by cutting corners.

When both form and function matter

HORSEPOWER & TORQUE4

  • LINCOLN
    AVIATOR
    400hp
    415LB.-FT
  • Audi
    Q7
    261hp
    273LB.-FT
  • BMW
    X7
    375hp
    398LB.-FT
  • Volvo
    XC90
    247hp
    258LB.-FT
  • Cadillac
    XT6
    237hp
    258LB.-FT

FRONT-ROW
LEG ROOM

  • LINCOLN
    AVIATOR
    43IN.
  • Audi
    Q7
    39.9IN.
  • BMW
    X7
    41.9IN.
  • Volvo
    XC90
    40.9IN.
  • Cadillac
    XT6
    41.2IN.

FRONT-ROW
SHOULDER ROOM

  • LINCOLN
    AVIATOR
    61.5IN.
  • Audi
    Q7
    59.5IN.
  • BMW
    X7
    60IN.
  • Volvo
    XC90
    57.7IN.
  • Cadillac
    XT6
    58.3IN.

MAX AVAILABLE AUDIO SPEAKERS

  • LINCOLN
    AVIATOR
    28
  • Audi
    Q7
    23
  • BMW
    X7
    20
  • Volvo
    XC90
    19
  • Cadillac
    XT6
    14

1 Class is large Crossover Premium Utility with a starting MSRP under $150,000.

2 Available at participating Lincoln Black Labelâ„¢ Retailers only.

3 Available feature on select vehicles. BlueCruise requires an active plan or trial - see lincoln.com/technology/bluecruise for details. Terms apply. BlueCruise is a driver-assist feature and does not replace safe driving or driver's attention, judgment, or need to control the vehicle. Only remove hands in a hands-free Blue Zone. Always watch the road and be prepared to resume control. See Owner's Manual for details and limitations.

4 Standard gas engine comparison. Horsepower and torque ratings based on premium fuel per SAE J1349® standard. Your results may vary. Horsepower and torque are independent attributes and may not be achieved simultaneously.